To get people's attention! Who doesn't love cats? Besides it might make them feel warm and fuzzy inside and then they'll be warm and fuzzy enough to make a wish!
In general, for advertising there should be some connection between the pictures you use and what you're trying to sell. For example, if you had to use a picture of a cat, it would be better to add a caption that mentioned something about wishes.
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How does it work?
/makes up information, because I know nothing about marketing.
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Maybe that's why we haven't gotten any wishers! I used cat posters last time, too. We stuck them by the docks.
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